Newspaper & Mailroom
How One Newspaper Increased Revenues With A Publisher Mailing List From USADATA
Thursday 23. July 2009 - Finally, theres good news for the newspaper industry. The Wall Street Journal recently said there were "glimmers of light" for the newspaper business.
Gannett profits during the second quarter beat expectations. And The Record Herald, based in Waynesboro, PA, saw a $30,000 increase in revenues – all through direct mail.
“USADATA was the first and only mailing list company contacted when The Record Herald decided to do a direct mail publication,” said Denny Shockey, Display Advertising Manager for The Herald. “The publication has added $30,000 to our bottom line.”
Mailing lists provide newspaper publishers an easy way to reach their local community and increase subscription rates. Newspapers can choose specific targeting filters for new publisher mailing list sales leads, such as new homeowners and new movers. Filtering results also allows publishers to target their messaging towards a certain demographic, increasing response rates and ROI.
USADATAs experienced Data Specialists help every publisher with their mailing list order, ensuring that they are receiving the most targeted publisher sales leads for their needs. Publishing companies and newspapers can chat live with a specialist, call, or fill out a request form.
“Im very pleased that our publisher mailing list service helped one newspaper increase their revenues,” said Jon Rapkin, Senior Vice-President of sales for USADATA. “Mailing lists offer local companies – including newspapers – an easy way to reach new customers and stay in touch with existing ones.”