Packaging

BAXA LAUNCHES ENHANCED ONLINE PRODUCT CONTENT

Thursday 23. July 2009 - Baxa Corporation announces the launch of new interactive functionality to its product pages that enables a 360-degree view and enhanced content.

Baxa Corporation announces the launch of updated, interactive functionality to the product pages on its corporate Web site. The enhanced Web site content features a unique interface that grants users a more in-depth view of the entire Baxa product offering. With this new feature, users can zoom in to see high-resolution product photos and, on key products, a 360-degree view.

“This update provides Baxa customers and site visitors an enhanced user experience – through an in-depth look at the products they use and trust,” notes Marian Robinson, Baxa VP of Marketing. Using this unique, interactive image capability, viewers can see products from all different angles, gaining a better understanding of key attributes and how the product would work in their environments. The product detailing tools provide baxa.com visitors with better information to make purchasing decisions and to specify products that meet the specialized needs of health-system pharmacies.

In addition to complete product detailing, www.baxa.com provides a wide variety of complimentary training tools, technical papers and clinical resources that help users understand regulatory requirements, compliance guidelines and industry trends and best practices.

Baxa Corporation markets and sells medical devices for use in health-system pharmacies and for patient care. Its OEM group provides specialty products for packaging with prescription pharmaceuticals.