Packaging

The TerrainCard(SM) Takes Gift Card Design to New Heights

Wednesday 22. July 2009 - Versatile Card Technology's newly-launched TerrainCard(SM) construction provides a multi-level card front and a flat back.

The TerrainCard(SM) construction opens up opportunities for designers to add a degree of perspective and dimension to their card designs that was previously not possible. TerrainCard(SM) designs can include one or more raised levels with beveled or sloped edges, with elements of the design showing a combined profile of up to .030″ or more above the base surface of the card front.
The first TerrainCard(SM) project grew out of a collaborative effort between VCT and Stored Value Solutions. The cards hit retail store shelves in June, generating buzz and excitement within the industry. What’s all the fuss about? SVS Marketing VP Rick Fletcher had this to say, “SVS is pleased to partner with VCT in introducing this exciting new card technology to our customers. The TerrainCard(SM) offers a truly unique look and feel to consumers who are looking for a special gift and want the value and convenience of a gift card. Our retail clients benefit from a product that stands out from their gift card display — making it an ideal impulse purchase.”
“It’s simple,” explains Karen Henk, Account Manager at VCT. “TerrainCards(SM) make you want to reach out and touch them.”