Prepress
LifeBites Selects Unicorn Media for Enterprise Platform Services
Wednesday 08. July 2009 - Unicorn Media, Inc., a recognized leader in cloud-based services providing end-to-end solutions focused on the media and IP publishing industries, was recently selected to provide its enterprise services platform by LifeBites Media, an interactive, multi-platform content and commerce company whose mission is to use the power of entertainment to get people inspired about their lives.
LifeBites turned to Unicorn Media for platform services in an effort to cost-effectively manage and syndicate video content all under one interface. Unicorn Media’s Enterprise Services Platform offers the complete life cycle for media companies including global ingest, transcoding, syndication, asset management, geofencing, player customization, delivery, and real-time analytics.
Unicorn Media’s unprecedented analytics suite is quickly establishing the company as the frontrunner in the media and publishing industry. Unlike traditional reporting systems, UMedia Analytics Services is a real-time data warehouse. Content owners are able to view detailed reports on each media item, creating custom queries and reviewing video performance and end-user behavior reports. Real-time information is available down to an individual media item and/or user level including detailed reporting on user interaction, engagement, and geographic and revenue generation information.
“We quickly realized UMedia Analytics Services was significantly better than anything else we had seen in the market,” says Nina Boski, founder of LifeBites. “It gives us a real-time view of how our content is performing at any given time, while also providing the true cost to deliver that content. Also, when delivering film content, we have the ability to give the movie studios important analytical information about the films we are promoting, all in real-time. This is a valuable asset when delivering content that needs to be measured.”
“We are pleased to provide our ground-breaking technology platform to support LifeBites, one of new-media’s most exciting brands,” according to Bill Rinehart, CEO and Founder of Unicorn Media, Inc. “Our end-to-end solution not only gives LifeBites the ability to manage their business in real-time, but also to syndicate to any IP-enabled mobile device, desktop application, set-top box or IPTV. This technology will enable them to build a compelling distribution strategy, the model for all media companies moving forward. Unicorn Media provides any size media company the ability to distribute and monetize digital media across all platforms and we are happy to count LifeBites as a satisfied customer.”
Adds Boski, “I look at this arrangement with Unicorn Media as a true partnership. Unicorn Media’s Enterprise Services Platform allow us to do what we do best — develop and provide high quality content. We are confident they will continue to innovate and provide us with best-in-class offerings so we can continue to evolve in this digital age.”