Prepress
New InterAction Software from LexisNexis Uncovers “Hidden” Relationships That Drive Profitability
Wednesday 08. July 2009 - InterAction IQ Pinpoints Relevant but Underutilized Contacts and Automatically Integrates Them into a Users CRM Workflow for Better Business Development
LexisNexis, a leading global provider of content-enabled workflow solutions, today announced the global launch of InterAction IQ, a new tool that mines multiple communication touch points within a law firm or corporation to identify new or underutilized professional relationships. By providing a more clear, complete and actionable set of contact information, the technology improves business development activities for users.
For businesses already deploying InterAction CRM software, the new InterAction IQ technology analyzes relationship patterns based on the frequency and timing of contact across multiple communication platforms such as meeting invites, the “to” and “from” lines in email, calendar listings, phone call activities and event schedules. The system smoothly matches a users workflow by adding newly uncovered contact records without manual data entry into the InterAction database. InterAction IQ also assigns a strength-of-relationship score to existing and newly uncovered relationships and makes each contacts strength indicator visible to all of the firms InterAction users.
“The professional services industry globally is at a critical juncture, and the need to strategically understand business development has never been more important,” said Bill Wilshire, vice president and managing director of CRM/Analytics Solutions at LexisNexis. “InterAction IQ enables firm management to pinpoint key relationships and make better tactical and strategic decisions about how they manage those relationships.”
“The difference between profitability and un-profitability can hinge on how firms identify, track and manage key relationships that are critical to business development,” said Darryl Cross, Vice President, Client Profitability for LexisNexis. “In a year when a few percentage points either way can mean the difference between growth and layoffs, firms cannot afford to just leave business on the table. They need a solution that pinpoints who, how, when, and at what level relationships are created before competitors gain that advantage.”