Newspaper & Mailroom
U.S. News Media Group Launches Online University Directory
Monday 29. June 2009 - Portal Will Link Students with Degree Providers
U.S. News Media Group today announced the launch of U.S. News University Directory, an online portal focused entirely on higher education and professional and continuing education opportunities.
Complementing the U.S. News rankings, the long-preferred tool for the assessment of excellence in higher education, the University Directory helps potential college-bound students and working adults further invest in their future by serving as an online marketplace where they can directly interact with colleges and universities.
The new portal – distinct from USNews.com – will provide consumers with a full range of education options, including information about both online and offline educational institutions, and will provide educational institutions with an opportunity to showcase their degree and certificate programs in a co-branded forum jointly created by U.S. News Media Group, America’s Authority on Education(R), and Bisk Education, the country’s leading facilitator of online degree and certificate programs from some of America’s leading universities.
The University Directory organizes schools in multiple ways including an alphabetical directory of ranked and unranked schools in various categories. “Not everyone is looking for a ranked school,” said Brian Kelly, Editor of U.S. News. “While the University Directory has ranking information, it also provides a resource for many different kinds of students.”
The site also includes interactive features and expanded sorting abilities, and will present content about degree and certificate programs from U.S. News & World Report’s vast collection of the News You Can Use(R) service journalism that has justifiably made it the leading source of news and information about educational opportunities in the United States. It will also feature informative content focused on providing information to consumers who are actively looking for educational opportunities.
“U.S. News & World Report is the leading resource – both in print and online – for students looking at college as well as adults searching for continuing education opportunities, and we wanted to create a website focused on these consumers and institutions,” said Bill Holiber, president of U.S. News Media Group. “With Bisk Education, we found a company focused on online education with state-of-the-art technology and capabilities to create a dynamic education-focused portal. Their proven success in working with colleges and universities to bring their schools’ online degree and certificate programs to students made for a natural collaboration.”
Holiber explained that USNews.com – the U.S. News Media Group’s flagship website – will continue to feature rankings and other college and graduate school information, along with the public policy analysis, money, and health content that has distinguished it as a leading provider of information for consumers. “However, we realized that we needed to create a site with navigation and design that was focused specifically on consumers who were in the market for higher education opportunities,” Holiber said.
As part of the partnership, all advertising from colleges and universities at USNews.com and the University Directory will be sold by Bisk under the U.S. News brand. “Higher education institutions need a credible and trustworthy marketplace in which they can showcase educational opportunities and connect with potential students that are suited to their programs,” said Nathan Bisk, Founder and Chairman of Bisk Education. “For the past 15 years, we have been at the forefront of creating and executing online and distance-learning marketing and recruitment campaigns for some of the nation’s leading universities. We know how to market in the digital age and we understand the need to protect the integrity of each institution’s brand while helping them connect with qualified students. The new U.S. News Directory will allow educational institutions the opportunity to meet the ever increasing demand for university based education and workforce retraining that is in such demand in today’s economy.”