Business News

Direct Mail “Green” Initiatives

Thursday 25. June 2009 - Thursday, June 25, 2009 1:30 PM (EDT) US

Printer/mailers and customers can embrace green initiatives with very little expense and in a very short period of time.
Identify the most powerful weapons in your mailing list maintenance arsenal
Reduce undeliverable as addressed mailpieces and identify mailing list duplicates
Work with return codes, markers or flags that are invaluable in mailing list maintenance
Adopt CASS-DPV processing policies and procedures to assure mailpieces go to your addressee’s mailboxes
Today’s hot button topic for all companies involves dealing with environmental concerns in some way, shape or form. What steps can you take to ensure that your business adopts “Green” initiatives that are so important in today’s competitive business environment?

No amount of time, wishful thinking or lack of attention will turn a bad address into a deliverable one. Left uncorrected, a bad address will remain in your list and will repeatedly cost you postage and processing with no results.