Packaging

Crown Consumer Brands Re-Launches DentaBurst(TM) Freshening Teeth Cleaners

Tuesday 23. June 2009 - DentaBurst(TM) delivers an on-the-go oral care solution to suit the busy lifestyles of consumers.

Crown Consumer Brands today announced the re-launch of DentaBurst(TM) Freshening Teeth Cleaners. While the original proven technology will remain intact, an improved, longer lasting freshmint flavor as well as new packaging will accompany this highly anticipated re-launch.

Crown Consumer Brands purchased the brand and all relevant patents from Kimberly Clark in late 2008 and immediately began a comprehensive re-design of the packaging and continued efforts regarding the reformulation of the product’s mint flavor. The result is an on-the-go oral care solution suitable for individuals actively seeking to improve health and hygiene amid hectic work and travel schedules.

DentaBurst(TM) effortlessly delivers a luxurious, just-brushed feeling with the convenience of on-the-go technology. With the swipe of a finger, you are able to effectively remove odor-causing plaque from the surfaces of teeth, gums, and tongue. Disposable and virtually weightless, DentaBurst(TM) makes oral care simple and convenient.

Fresh breath and a clean smile are essential to making a positive first impression. The portability and convenience of DentaBurst(TM) enables you to maintain this look while interacting with new employers, colleagues, friends, or romantic interests. The product is currently available at retailers such as Target, Rite Aid, and CVS.com. Prices begin at $0.99 for a package containing three DentaBurst(TM).