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ScrollMotion Announces Deals With Major Book, Magazine and Newspaper Publishers to Create Digital Content for iPhone

Tuesday 23. June 2009 - Agreement With LibreDigital to Bring Enormous Library of Daily Newspapers, Magazines and Book Titles to SmartPhones

ScrollMotion, creators of the Iceberg Reader and a leading developer of original iPhone applications, today announced agreements with dozens of major book, magazine and newspaper publishers to create new digital content for the iPhone.
Central to the announcement is an agreement with LibreDigital, the leading provider of digital content platforms that drive distribution and marketing through digital stores and eBook devices. ScrollMotion will make LibreDigital’s entire library of books, newspapers and magazines from dozens of the world’s top publishers and distributors, including HarperCollins, Hachette, Simon & Schuster, Baker & Taylor and Wiley, available on the iPhone. The company also announced individual agreements to create iPhone-friendly content for dozens of the world’s largest publishers, including Houghton Mifflin Harcourt, Simon & Schuster, Random House, Tribune Company and Wiley.
Launched in 2008 to create original applications for smart phones, New York-based ScrollMotion has been quietly inking deals with the country’s leading print content publishers over the last 8 months. The company has won a rapid fan base among both publishers and consumers for its artistic reinvention of the traditional print experience in the handheld medium. Pioneering design breakthroughs such as the tactile reading experience, which allows users to move through “pages” with only a swipe of a finger, and animated graphics, which bring moving images to books, magazines and newspapers, ScrollMotion has redefined print for the digital age. Other ScrollMotion developments include the ability to copy, paste, notate and e-mail passages of text and a consistent pagination feature that enables easy reference in educational settings.
“Digital content efforts to-date have fallen short of reader and publisher expectations because they’ve tried to shoe-horn print content into a digital package,” said ScrollMotion CEO John Lema. “Readers don’t just want utility; they want to be excited by the experience of reading and interacting with the text. We believe we’ve found the formula to make digital fun, and, in-turn, profitable.”
ScrollMotion applications give content publishers multiple ways to monetize their digital content: through original download, embedded high resolution advertising (critical for magazines and newspapers) and embedded Web analytics and keyword technology. Among the hundreds titles currently available from ScrollMotion are “Twilight” by Stephenie Meyer; “Angels and Demons” by Dan Brown; “Coraline” by Neil Gaiman; and “Curious George’s Dictionary.”
“ScrollMotion is unique because they understand that the handheld device is its own medium that can actually enhance the reading experience as we know it,” said Russell P. Reeder, President and CEO of LibreDigital. “They are not just converting paper into pixels; they are extending the art to create something entirely new. And that is the breakthrough that will allow publishers and their customers to feel confident about the transition to digital.”