Business News

Andrew G. Gordon to Co-Host Direct Marketing Association DM Days Roundtable

Monday 15. June 2009 - Lead Nurturing: Extracting Additional ROI From Your Lead Generation Campaigns'

On June 16th, Andrew G. Gordon will co-host a roundtable discussion at the Direct Marketing Association DM Days conference. The roundtable session, “Lead Nurturing: Extracting Additional ROI from your Lead Generation Campaigns” will run from 12-12:45 pm and is part of the Direct Marketing Association’s annual conference held at the Jacob Javits Convention Center in New York. This will be the 6th annual DM Days Conference & Exposition at which Mr. Gordon has been invited to speak about a variety of DRTV and radio direct response advertising issues and trends.

Andrew G. Gordon, President of Direct Impact Group, and Danette Dickerman, Long Form Media Director at CMedia, will lead a discussion about the importance of direct response advertising lead nurturing, especially in this down economy. This interactive roundtable session will address how both ‘Drip Marketing’ and aggressive ongoing touch points can help create additional sales. “Right now, marketers can’t afford to be sloppy, every lead must be treated like gold. Lead generation starts the dialog with the customer, but if they are not ready to purchase, lead nurturing can cost-effectively keep the conversation going until the consumer is ready to buy,” says Andrew G. Gordon.