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Mediabids Introduces New Print Advertising Planning and Buying Tool

Wednesday 10. June 2009 - Mediabids.com, the Newspaper and Magazine Advertising Marketplace, is pleased to announce the availability of a new type of print advertising auction that allows advertisers to quickly compile & compare rates from a multitude of newspapers & magazines in a few easy steps.

This new auction type is called an “Auction by Size” and is the latest addition to Mediabids’ suite of online tools. Essentially, advertisers can outline the details of their print advertising campaign (ad size, run dates, number of insertions, color, etc.) and invite publications to submit pricing based on the criteria they enter. Publications will then “bid,” providing advertisers with pricing for their desired buy. The advertiser can then purchase as few or as many bids (print ads) as they’d like.
“If you’ve ever planned a large-scale print campaign (or even gathered rates from a few publications), you know that it can be time consuming. Putting together circulation information, run dates, ad specifications and negotiating the final ad rates can take weeks if not months. That’s why we created this new type of auction. Newspaper and magazine advertising is talked about as being outdated, but the way advertisers purchase it doesn’t have to be,” says Jedd Gould, President of Mediabids.com.
To create an auction, simply create a free Mediabids account. There’s no cost to register, no obligation to purchase and you’ll also be able to buy print ads instantly, receive exclusive print advertising discounts, and see if you qualify to create a per-inquiry advertising campaign.