Prepress

A state-of-the-art alfa AdSuite Enterprise advertisement system for the Straubinger Tagblatt/Landshuter Zeitung newspaper group

Monday 08. June 2009 - On October 1st 1860, the first edition of the Straubinger Tagblatt hit the streets. Today, the Straubinger Tagblatt/Landshuter Zeitung newspaper group is the market leader in swaths of Lower Bavaria and neighboring regions. The combination of tradition, innovation and value orientation ensures best coverage in the area of circulation. Publisher and editor is Prof. Dr. Martin Balle.

For the purposes of the future positioning of its advertisement business, the Straubinger Tagblatt/Landshuter Zeitung newspaper group has now chosen to implement the alfa AdSuite Enterprise advertisement management solution. In addition to traditional components of advertisement solutions, alfa AdSuite Enterprise provides additional functions that would otherwise have to be realized at significant cost and in a time-consuming manner by means of external interfaces.

In alfa AdSuite Enterprise the processes of ad sales, ad office, ad workflow and ad production are connected by a highly targeted CRM-application. This means that, in the future, advertisement salesmen at the Lower Bavarian newspaper will be able to directly access important customer information. This will allow them to target their sales pitches at the specific customer, thus increasing the closeness of customer relationships and improving customer loyalty. The order also includes a supplement disposition, a workflow management solution, a management information system and a business intelligence tool.

In alfa AdSuite Enterprise, the Straubinger Tagblatt/Landshuter Zeitung newspaper group has deliberately chosen an advertisement management system that enables efficient, process-oriented work. The complete integration of commercial and technical order processing is of prime importance here.