Prepress

Launch of alfa AdSuite Enterprise advertisement system at DiesbachMedien

Thursday 04. June 2009 - DiesbachMedien in Weinheim, one of the largest and most successful media companies in the Bergstraße region, has operated as a family-run company since 1862 and provides readers with a broad and extensive range of services.

In addition to DruckhausDiesbach print house, which has a national reputation for first-class print quality and professional design, the company’s own ticket shop produces tickets for numerous regional and national events. The weekly newspaper EXTRA, which is distributed to all households in the circulation area free-of-charge on Wednesday or Thursday each week, provides enjoyable articles, tips, and events, as well as useful information from the parishes in the area and information on business life.

However, the most important sources of information for the region are the Weinheimer Nachrichten and the Odenwälder Zeitung. The area of circulation, the Baden Bergstrasse and parts of the Odenwald, belongs to the metropolitan area Rhein-Neckar. Around 26,000 copies of the Weinheimer Nachrichten are sold each day.

The Baden-Württemberg publishing house has now implemented the alfa AdSuite Enterprise advertisement system. alfa AdSuite Enterprise has been providing optimum support for employees in their tasks throughout the entire advertisement workflow since the start of March. The print and Internet advertisement system relies on an underlying database and enables the holistic integration of business processes and production. The built-in Customer Relationship Management system enables the integral handling of customer relationships in order to increase and strengthen relationships with customers and customer loyalty. Advertisement page make-up takes place using the alfa Media alfa AdJust solution.

A straightforward project course based on trusting collaboration between DiesbachMedien and alfa Media guaranteed a successful changeover to alfa AdSuite Enterprise.