Packaging
New thirst drenching on-pack from Britvic
Wednesday 27. May 2009 - Leading soft drinks manufacturer Britvic is launching a drench spring water on-pack promotion in May to drive visibility and trial, as well as reminding consumers of the benefits of staying hydrated.
Drink, Think, Win
The Drink, Think, Win promotion is being communicated on all drench spring water packs and will last for three months, so retailers should be stocked up for the anticipated increase in demand the promotion will create.
The mechanic will ask consumers to spot drenched prizes through a hole in the label, along with a unique reference number. Consumers will then be directed to staydrenched.co.uk to enter the coded number and play a mental agility game to determine whether theyre a winner of a great drenched prize, which includes smart cars, iPhones and 160GB personal video recorders.
Refreshing sales opportunities
Since its launch, drench spring water continues to be the only major water brand bringing in new households. Currently 718,000 households take home the range, year-on-year, offering retailers plenty of sales and profit opportunities.
Sarah Dossett, drench Senior Brand Manager, comments: “This new promotion has been created to communicate both the products very real benefits and engage with consumers by encouraging them to purchase to enable them to enter the competition. The striking design will ensure the range stands out on shelf, so its really important retailers keep well-stocked with drench in the summer months as consumers look to stay hydrated and try to win these great drenched prizes.”