Business News
Graphics On Demand – How journalists can spice-up their stories by creating branded illustrations
Monday 25. May 2009 - François Laborie, Executive VP, Vizrt
Your journalists know how to deliver enticing stories with alluring headlines just on time. But the story alone isnt enough; it needs a catchy front page artwork, as well as the whole array of branded illustrations, maps and polls, all of which must load smoothly on all browsers without errors, delays or the need to install missing plug-ins.
The new Escenic-Vizrt workflow delivers just that: an optimized workflow that allows you to produce a high volume of multi-layered illustrations rendered as endless variants of images. There is more to it than just increasing the designers output: since graphics are based on branded templates, the finished illustrations are strengthening the brand recognition, and drive traffic towards the content creator, not the aggregators.
About the Speaker:
Previously, Mr. Laborie was project manager at the EADS Corporate Research Center, division of Information Technologies.