LFP - Large-Format-Printing
Continental Grafix draws positive balance after FESPA Digital
Wednesday 20. May 2009 - Continental Grafix new motto: lets PoP
Visitors from 48 countries – this was the positive result on Thursday evening after the FESPA Digital show in Amsterdam. The whole team was busy having many dialogues with prospects during all three days. The use of the transfer adhesive tape panoRama Stick for the interior application of non-adhesive perforated media has been shown again to the prospects. This application has been demonstrated with panoRama PoP in Amsterdam.
The increasing demand for environmentally friendly – also known as “green” – products has motivated Continental Grafix to develop a non-adhesive media with eco-friendly product criterias: panoRama PoP was born. The name itself demonstrates the features of the product. On the one hand it has been designed for innovative advertisement on shop windows which is THE place where purchase decisions are made – on the Point of Purchase PoP. On the other hand the base material is made of polypropylene. It can be rightfully argued that the product was a tree at its beginning and therefore it can be claimed as eco-friendly. It goes along well among all the other non-adhesive perforated products that all are based on own patent. Our visitors have been inspired by panoRama PoP which will be shortly available. It will substitute the perforated paper panoRama Vision which will not get produced any longer.
panoRama PoP is an ideal advertising media e.g. for retail stores, restaurant chains or gas stations which want to use one-way-vision innovative media in environmental friendly manner. It features 60% printable area and is available in 54″ width.
Another topic was permanent solution for interior application. The solution is panoRama Clear which is a self-adhesive, perforated, transparent window film. Screen print mirror image and then spot white and spot black. More and more UV printers support this option. Beside the inquiry for panoRama PoP for short and mid-term campaigns, the demand for permanent long-term interior application with panorama Clear was the highest in Amsterdam.