Packaging
Vitamin Value Pack proves that size matters
Thursday 14. May 2009 - Vitamin Value Pack proves that size matters
The launch of a new vitamin value pack by Boots has highlighted the capabilities of RPC Containers Market Rasen in the manufacture of large sized vitamin bottles.
The Boots vitamin range has included value packs for several years, but typically these retailed in a number of different pack sizes. In order to improve logistical efficiencies, on-shelf branding and ease of shopping, Boots decided to relaunch in a standard container to ensure a uniform pack size across all vitamin value packs.
Feedback from consumer research suggested an optimum requirement for six months supply – a total of 180 tablets or capsules per pack. Due to the differing vitamin tablet and capsule sizes, this meant that a 500 ml bottle was needed to accommodate a six month supply.
Realising that its regular supplier would need to invest in new tooling to develop the desired container, Boots asked RPC if a suitable bottle could be created using existing moulds. RPC Market Rasen – a specialist in the manufacture of vitamin bottles – used its expertise in extrusion blow moulding to produce the HDPE bottle, colour-matched in silver to existing containers in the Boots vitamin range.
Boots has also been able to take advantage of RPCs one stop resource for packaging requirements, as the bottles twist-and-turn Child Resistant Closure is supplied by RPC Halstead.
“RPC has helped us to ensure that consumers who prefer a bigger pack size of vitamins can now benefit from a single, highly visible and convenient pack format whatever their purchase,” comments Kristin Holland, Vitamin Brand Manager at Boots.