Prepress

F+W Media Selects iPublishCentral to Support its Viral Marketing Efforts

Wednesday 22. April 2009 - F+W Media's long-term partnership with Publishing Technology paves the way for the adoption of iPublishCentral solution

F+W Media, a leading provider of high quality content in multiple formats, has selected iPublishCentral, a self-service e-content platform, to empower its e-publishing strategy. Using iPublishCentral, F+W Media plans to create widgets for more than 3,000 of its titles and use iPublishCentral’s tools to market and sell its content online.

“We chose iPublishCentral to further enhance our rapidly growing online portfolio,” said Sara Domville, President of F+W Media. “iPublishCentral is a self-service model that allows us to deploy viral tools across our 70+ web sites, giving us the opportunity to quickly market content, increase sales and engage our online community. iPublishCentral includes various social media tools that will extend our reach into other social sites, including Facebook and MySpace. We are excited about the opportunity to deploy these tools quickly with minimal investment.”

iPublishCentral enables publishers of any size to digitize their content for sale online and promote their brands and titles across the Web through strategic viral marketing. Publishers can sign up for iPublishCentral’s basic, no-cost package to access standard features and functionalities, drastically reducing the cost and risk of initiating an e-publishing strategy.

This partnership was steered largely by Publishing Technology, which enjoys a long-standing relationship with F+W Media, which offers community, connectivity and top-quality content in varied formats – including magazines, books and newsletters in print, digital and video – to focused markets. Publishing Technology, the largest supplier of technology related services for the publishing industry, is a strategic partner for Impelsys to promote iPublishCentral in key markets like the US and the UK.

“We are thrilled to strengthen our technology partnership with F+W Media by offering iPublishCentral as an easy, cost-effective solution to support their online and viral marketing initiatives,” said Randy Petway, Executive Vice President for Strategy and Business Development at Publishing Technology.

iPublishWidget is a viral marketing tool that helps publishers to promote their brand and market books on the Internet. It also enables readers and authors to participate in spreading information about a title of their interest on social profile pages like Facebook and MySpace. Readers and authors can also easily add book widgets to their personal blogs. This viral marketing tool enhances visibility, sustains interest and enables sales conversions for any title.

“As experts in electronic publishing, we recognize that publishers like F+W Media are hungry for strategies that leverage existing content and provide audiences with additional pathways to obtain that content,” said Sameer Shariff, CEO of Impelsys. “By arming F+W Media with iPublishCentral’s Widgets, we enable F+W to expand its reach to audiences online, while providing these audiences with the latest social media tools to engage in viral marketing.”

Live demonstrations of iPublishCentral will be held at Publishing Technology’s booth (#V640) during the London Book Fair, April 20-22.