Packaging
Pack&Gift 2009: Conferences and round tables schedule
Thursday 16. April 2009 - " The influence of the colour on packaging " Dominique WEIZMAN - DEZINEO - Founder of Dezineo, agency of deciphering of the tendencies, she accompanies the company in its strategy of innovations (products, services, spaces), to launch new offers corresponding at best to the evolutions of the international markets.
” The importance of the design in the promotional object ” René ADDA – LEXON – Founder of Lexon in 1991, he surrounds himself with famous designers to create advertising products, among which some are present in the Centre Beaubourg or in the Moma of New York.
Conference AGATHA RUIZ DE LA PRADA –
” The pack in all its states ” Caroline MOULIN – Place du Marché, strategic manager of the global design agency “Place du Marché”, and J-J EVRARD ( PENTAWARDS), creator of the Pentawards, the first world competition only dedicated to the packaging design.
” Nothing gets lost, nothing builds up itself, everything is transformed”: economic definition of the event based packaging and collectors – Annette FREIDINGER, Lecturer at the National School of Agronomy and Food Industry, engineering consultant “Côté Emballage”
” Several lives for the packaging ” Henri SAPORTA – EMBALLAGES MAGAZINE – and the following speakers :
– Strate College: presentation of an exercise of diversion of the packaging
– Fabrice Peltier
– Federation of the Cardboard: presentation of the competition Beaver
– Trendy Tubes: they transformed cardboard barrels in stool
– 2 others
” The advertising role of the packaging ” Anne LAVAUD – FORMES DE LUXE – Chief editor of the magazine Formes de Luxe, approaching the packaging of luxury items
“How make of the event based packaging, a profitable event for your brand?” Jean-Jacques URVOY – URVOY CONSEIL – Jean-Jacques Urvoy, Manager of URVOY Conseil, co-author of the works “Packaging” (Eyrolles Ed., on 2008) and ” The Designer ” (Eyrolles Ed., on 2009), is expert in packaging, advice in design and communication. For more than twenty years, he contributed to the success of several event based packaging.
Conference Licenses: “Strategies to break free from others” Benoit ROQUE – THE LICENSING COMPANY – World leading international agency on the market of the promotions of sales and incentives.
” Semiology of the strategies of the event based packaging ” Marina CAVASSILAS – CABINET SEMIOPOLIS – Associate Manager of Semiopolis, doctor in semiology, specialist of the image (advertising and packaging), she is an expert in semiological analysis and strategy of brands, to help the brands to optimize their strategy of positioning and their visual and memory impact on the consumer.
” Actors of event based packaging reveal their secrets ” A round table moderated by Jean-Jacques Urvoy and Sophie Sanchez, presenters of the network URVOY CREATIVE WAYS, authors of the works “Packaging” (Eyrolles Ed., on 2008) and ” The Designer ” (Eyrolles Ed., on 2009), which gathers 5 inescapable creators of event based packaging. J-J URVOY-URVOY with the following speakers:
– Michel Calibani, Designer, creation Manager of ULTEAM (Paris): Evian
– Catherine Faucheux, Designer, Managing Director, Monna Lisa (Brussels): Brussels Airlines: festive packaging ” Menu Box”
– Olivier Orain, Designer, Founder de Oorain Company.
– Didier Saco, Designer, President Didier Saco Design: Davine