Packaging
Pack&Gift concept and 2nd Edition – Special Guest of Honour : Agatha Ruiz de la Prada
Wednesday 15. April 2009 - Idice, from ETAI group, famous for international known trade fairs like Luxe Pack, presents the 2nd edition of PACK and GIFT, the unique event and promotional based packaging exhibition.
An expected event for Brands
This exhibition has been created to answer a current, new and strong need of Brands to give life to their standards products.
Today more than ever, Brands have an essential need to boost their sales, extend and reinforce customer relations and have promotional campaigns more creative, effective, closer to customers, at the lowest cost.
Pack and Gift aims to go with the flow of the elaboration of these event and promotional based packaging, by bringing together all competences required for these developments.
This exhibition thus addresses to all the brands, avid to support their commercial strategy by an event based dressing of their product: food-processing industry, drinks & alcohol, cosmetics and perfumes, ready-to-wear clothing, tobaccos, writing implements, jeweller’s shop, mass electronics, cultural leisure activities (books, DVD)
Even more promising 2nd edition
Pack and Gift received from its 1st edition, a warm welcome on behalf of the marketing services, “Special offer” and communication managers of the brands. The fair allows them to find the best solutions for their next events: launch of product, birthday, Christmas, Saint Valentin, Mother’s Day, Father’s Day, sports event or any other important moment
For its second edition, Pack and Gift will gather more than 180 exhibitors (thus about 50% more with regard to the last year), coming from packaging, promotional object, design and made-to-measure packer.
To this global and clear offer, is associated a cycle of totally free seminars and round tables, which will come to enrich and give a lighting onto the headlines of current events and concerns of brands.
Exclusive and new exhibitions can feed their inspiration and curiosity.
2009 SPECIAL GUEST of HONOUR: Agatha RUIZ DE LA PRADA
The show that will be held on June 3rd and 4th, in Paris Porte de Versailles, will celebrate its 2nd edition, welcoming an icon of the fashion, known for its original drawings with lively colours: Agatha Ruiz de la Prada.
Born in Madrid, she studied at the Arts and Techniques of the fashion School in Barcelona, and begun its career in the field of fashion in 1980, and manages to remain outside all the currents dictated by the main international footbridges.
Sometimes mischievous, Agatha Ruiz de la Pradas drawings are optimistic. They reflect enjoyment, nature and colour.
This needlewoman uses motives as the moons, the stars, the suns or the hearts. She draws clothes, but also furniture, carpets, lamps, pens, pencils, perfumes, bags, briefcases or bedding.
A new philosophy of life, which contains up to the slightest details, the infantile and primitive world, full of colours and vitality.
She worked with numerous brands such as BIC, SONY ERICSSON, ABSOLUT VODKA
to create limited editions, birthday products or collectors, at the heart of the exhibition concept.
Her creations are very popular.
She will intervene the day of the opening of the show, for the official visit and within the framework of a press conference on her career and experiences.