Packaging
WHERE ARE YOU GOING, BEAUTY? NEOCOSMOPROF R-EVOLUTION 2009
Tuesday 31. March 2009 - The Cosmoprof evolution and revolution starts here. With the 42nd edition. From Cosmoprof 2009.
An event which, to keep abreast of the times and beyond, has given up the form and features of the trade show to take on the characteristics of melting-pot, trend-setter, scenario and event maker, to retrieve its true essence: to show what direction beauty will be taking.
No longer a showcase, and much more than an Exhibition: Cosmoprof 2009 is back to promote culture, to be an international reference point, to have a global and unbiased vision of a reality which has evolved and will once more be setting the trend.
This is liquid, attentive, flowing foresight in studying situations and gathering ideas and feelings to achieve a true interpretation of beauty.
Thats why Cosmoprof 2009 has become NEOCOSMOPROF.
Thats why the need for evolution has become a real R-Evolution, which can be defined in four ways:
A LOGISTIC R-EVOLUTION
Today some of the most recent key words used in any sector are crossover, contamination and osmosis. The 4 sectors at Cosmoprof: Perfumery & Cosmetics, Hair, Beauty, and Packaging, whilst maintaining their individual identity, will find fertile ground at Cosmoprof with which to emphasize synergy. Consequently the layout plan for commodity groups inside the Exhibition site, as well as inside the halls, will change.
A CONTENT R-EVOLUTION
An event within the Event: Cosmoprof Spa. A project born out of the specific desire to place the Spa world at the centre of the most important international event dedicated to Beauty and to take advantage of its exceptional number of visitors: 150,853 in 2008 of which 39,221 were international. Cosmoprof Spa is an irreplaceable point of reference and networking for all sector operators thanks to a series of conferences it will be running: the Spa Symposium.
A CONCEPTUAL R-EVOLUTION
Cosmoff Lab: it will all start from here, from an area where present and future sector trends will be analysed. From a lateral vision of all the sectors taking part in the exhibition portraying impressions, giving indications, in order to offer exhibitors and visitors a view of what has happened and likely future transformations.
A STRATEGIC R-EVOLUTION
Contamination and analysis. These are the key words at Cosmoprof 2009. Design, fashion, beauty and innovation merge to create an Event which is attentive to and comprises all the details of the sectors. This is where successful case histories and international situations are analysed so that they can then be applied to our country and adapted to the reality of our situation.
To understand what direction beauty will be taking.
To rediscover that there is no beauty without Cosmoprof.