Business News

New Portada Issue Published in Digital Magazine Format, Expands Print Circulation

Friday 13. March 2009 - In challenging economic times there are not many examples of media companies who continue to invest in order to increase reader engagement and their efficiency as an advertising vehicle.

Portada, the B2B media group (www.portada-online.com) tracking the expansion of Latin marketing and media, is one of them.

Portada today published its Second Quarter 2009 Issue in Digital Magazine Format. This state of the art digital magazine issue is one more example of how Portada puts its audience and advertisers ahead of the curve in the digital age,” says Agustin Wydler, Portada´s Director of Content Management.

Increasing and Unparalleled Reach

The size and quality of Portada´s audience is unparalleled in the Hispanic B2B Media and Advertising sector.

Portada recently increased the circulation of its print issue to 15,000 copies. Portada´s wide array (print, online and conferences) high quality editorial vehicles now reach more than 100,000 influential executives in Business, Advertising and Media.

According to a recent CVC (Circulation Verification Council) audit, Portada´s audited pass along rate is 4.6. “This means that the print edition alone reaches close to 70,000,” says Marcos Baer, publisher of Portada.

Once Portada´s website audience, e-letter subscribers, webinar and conference attendees are added to the 70,000 Portada magazine readers, the total audience increases to over 100,000.

According to a supplemental readership study conducted by CVC, 95% of Portada readers agree with the sentence that “PORTADA gives essential, high quality and relevant information about the Hispanic media market.”

Portada´s status of publication of record on Latin Marketing and Media was confirmed by the following statistics:

— 34.7% of readers contacted an advertiser after reading Portada
— 27.1% changed business practices,
— 28.9% purchased a product or service
— 56% introduced new ideas




“We offer our advertisers a wide array of efficient ways to connect with our coveted audience of Executives in Business. Advertising and Media who want to understand and reach Hispanic and Latin American Consumers,” Baer notes.