Newspaper & Mailroom

Inspiration from those on the front lines

Wednesday 11. March 2009 - 7th Mobile Media Day, 21 April 2009, Amsterdam, The Netherlands

The number of mobile phone users worldwide soared to over
4 billion, equivalent to a penetration of 60%. This is definitely a
market where publishers need to be active. First the applications
were only for very forward-looking users. Today, with the arrival
of very user-friendly smartphones, web navigation and download
of native applications is very easy.

For publishers, the doors are now open to new readers – through
the only device that everyone has always on and in his pocket…

During this high-profile one-day conference IFRA will present and
discuss with you about
– Innovations
– New technologies
– Hottest trends
– Interesting case studies

On the programme:
– Apple, UK – How to use the Apple store
– Associated Press, USA – About mobile applications, design and
usability
– Forrester Research, France – Assessing opportunities on the
small screen
– Gannett Digital / USA Today, USA – USA Today and the iPhone
– Joule (former Mobile Kinetic), UK – Mobile marketing
opportunities for publishers
– Orbster, Germany – Location-based entertainment
– Verdens Gang / Opera Software, Norway – How to really get
ahead in mobile publishing

Chair: Stig Nordqvist, Director Digital Platforms and Business
Development, IFRA, Germany