Prepress

Sakar to Release KODAK-Branded 35mm Cameras & Accessories

Wednesday 04. March 2009 - Broad Licensing Agreement Includes 35mm & SLR Cameras, Webcams, Card Readers & Computer Peripherals

Sakar International today announced a licensing agreement to produce KODAK-branded 35mm cameras and accessories. The products will be released in the second quarter of 2009.

Sakar’s KODAK-branded line will launch with approximately a dozen SKUs including 35mm cameras bundled with KODAK film, SLR cameras, webcams and card readers. MSRPs will range from $15-$25 (US) for the reloadable 35mm cameras to $200 (US) for the SLR cameras.

The series will also include KODAK-branded computer peripherals such as computer mice, mouse pads, multimedia keyboards, and laptop cooling docks. Peripheral prices will range from U.S. $15 to $80.

The new products will be sold through Sakar’s extensive distribution channels worldwide.

“The KODAK-branded imaging products that Sakar has developed represent a largely untapped market and a natural complement to our digital capture and devices portfolio,” said Eileen Murphy, KODAK’s Director of Brand Licensing. “Licensing Sakar to create these brand extensions is a fresh way to strengthen the power of the KODAK brand.”

“KODAK is unquestionably the world’s imaging leader, so we have long been interested in developing strategic product lines to complement their brand,” said Liza Abrams, Sakar Vice President of Licensing. “Our product development team has created a strong product mix offering broad appeal to consumers seeking affordable, high-quality cameras and related items.”

The agreement adds another high-profile brand franchise to Sakar’s licensing portfolio, which includes Made for iPod, Crayola, Jeep, LeapFrog and Sanrio’s Hello Kitty.