Packaging

Modelo Especial 18-Pack Cans Hit Shelves in March

Monday 02. March 2009 - Crown Imports is adding a new package to the Modelo Brands Family -- the Modelo Especial 12 oz. can 18-pack. The new package is shipping from Mexico now for retail placement in mid-March in Arizona, California, Colorado, Florida, Georgia, Nevada, New Mexico, North Carolina, South Carolina, Texas and Virginia.

The Modelo Especial 18-pack is an extension of the existing 12 oz. can, and is being introduced to broaden exposure for Modelo Especial, the number two Mexican beer and number three imported beer overall in U.S., which grew 10.2% in 2008.

In addition to fueling even more growth, Modelo Especial 18-pack 12 oz. cans will open up new distribution opportunities and selling occasions. The 18-pack is perfectly suited to the off-premise channel, particularly Hispanic off-premise accounts and convenience stores. The 18-pack can complements existing Modelo 6- and 12-pack cans, while also featuring the bold logo graphics that are popular with all Modelo Especial drinkers.

“The Modelo Especial 18-pack can package provides retailers the opportunity to trade up domestic beer consumers and current Modelo Especial 12-pack can consumers, generating incremental revenue and profit per transaction,” said Bruce Jacobson, executive vice president of sales for Crown Imports, Modelo Especial’s U.S. importer. “And this new package size will help our distributors increase their overall high-end sales and garner additional Crown portfolio shelf space.”

The new Modelo Especial 18-pack can package rollout will be supported with an array of point-of-sale materials, including shelf strips, display cards, static stickers and banners.