Business News
Invicta Group (IVIT) Division, City Book Savings, Prints and Mails 24,000 More Direct Mailing Books
Thursday 05. February 2009 - City Book Savings Continues to Add New Clients and Increase Revenues With the Release of the 3rd and 4th Editions in Chicago's Lincoln Park Area
Invicta Group, Inc. (OTCBB: IVIT) announced that the Company has released their third and fourth high-end direct mailing marketing books called City Book Savings. These upscale direct mailing books have been mailed out to about 24,000 homes and businesses and include special offers in many industries such as: dining, fashion, beauty, travel, automotive, home, entertainment, and professional services.
These books are distributed with 100% saturation in one zip code at a time and then updated books in that zip code are released every 12 weeks so each book will be updated and mailed out 4 times a year. These 4 books complete the first print run for zip code 60614 in Chicago (Lincoln Park area). The next zip code is 60657 (Lakeview area) and will be released at the end of February and the beginning of March. Then zip code 60610 (Gold Coast area) will be released at the end of May and the beginning of June. There are 4 total zip codes with 15 different books that will be released in 2009. With the updated issues coming out every 12 weeks there will be 44 total books released by the end of 2009.
These 4 zip codes will also be released every 12 weeks in 2010 while additional zip codes are added to the City Book Savings coverage area. Chicago has dozens of zip codes so City Book Savings hopes to have 100% saturation of all appropriate zip codes by the end of 2011. City Book Savings is also continuing to evaluate other cities and states to expand to in 2010 and beyond.
Invicta’s CEO Paul Sorkin said, “City Book Savings has a great business model because it utilizes the economies of scales and every time a new book is released and a new zip code is entered, the average cost per book decreases and the average profit per book increases. Another huge advantage for City Book Savings is the documented return on investment. When a product can prove it brings you customers and makes you money, you tend to sign up for additional books. We have a quality product, with an experienced team, and we are on pace to accomplish our goals. IMAGE Worldwide, Inc. (PINKSHEETS: IMGW) was hired to help with marketing in print, online, and at events and they are doing a great job. Now that IMAGE has added a printing and mailing division we expect even better results and improved efficiencies.”