Business News
Sun-Times News Group Advertising Veteran Mike Sperling Named Pioneer Press Vice President of Advertising
Wednesday 07. January 2009 - The Sun-Times News Group, the principal operating subsidiary of Sun-Times Media Group, Inc. (OTCBB:SUTM), today announced it has promoted Michael Sperling to Vice President of Advertising for the Pioneer Press effective immediately.
Mr. Sperling, 38, most recently had been Senior Director, Automotive and Builder Advertising for the Sun-Times News Group, leading print and online sales strategy for Today’s New Homes, the Sun-Times News Group’s vibrant, comprehensive real estate print publication launched in June, in addition to Mr. Sperling’s automotive sales management duties.
In his new role, Mr. Sperling will spearhead online and print sales initiatives for the Pioneer Press?s multiple newspaper titles and Web sites serving Chicago’s North Shore and northwest suburbs, as well as the Lake County News-Sun and The Doings in the western suburbs.
“Mike is a hands-on, out-of-the-office and in-the-field manager who aggressively works at business development and growth,” said Larry Green, Pioneer Press President and Publisher. “He has worked for Pioneer in the past, and combined with his extensive accomplishments developing Sun-Times News Group sales strategies, that experience and leadership is exactly what we need to lead Pioneer Press into the future.”
“Mike has done an outstanding job leading key Sun-Times News Group initiatives including the successful Today’s New Homes and SearchChicago-Autos, skillfully working with our clients and helping them to meet their advertising goals,”said Barbara Swanson, Group Vice President, Advertising and Marketing, for the Sun-Times News Group.
Mr. Sperling joined the company in 1995. He has held a variety of sales and sales management roles, including as a Local Sales Representative for the Chicago Sun-Times; National Sales Representative in New York; West Group Sales Manager in Oak Park and Sun-Times News Group Director of Automotive Advertising. Mr. Sperling is a graduate of Bradley University and resides with his family in Northbrook, Illinois.