Business News
TAGA Day hailed a resounding success by industry experts
Tuesday 06. January 2009 - More than 110 people attend event in Milan
TAGA Day, an event celebrating the 25th anniversary of TAGA Italia, proved a big hit with delegates as they were treated to a series of presentations and discussions by market experts. The event was attended by more than 110 people, including engineers, owners of graphic arts companies, consultants, graphic arts teachers, trade journalists and representatives of industry suppliers. The event took place on 28 November in Milan at the Antares Hotel Concorde.
One of the most keenly anticipated and attended presentations was by Prof. Helmut Kipphan, an international consultant and author of a number of books on printing. His acute analysis and insight of print and graphic design technologies captivated the audience as he made a number of market predictions.
Kipphan concluded that the outlook for the printing industry is promising. He asserted that while it is true that communication via electronic media is growing, so too is the medium of print. According to Kipphan, e-books and other digital media are not going to replace print, but instead will be used as additional media to support print.
An in-depth analysis on the state of offset printing was delivered by Alberto Sironi, a market specialist and consultant for G.A. companies. In his presentation, he predicted that demand for print will continue for a long time to come, but there will be a change in expectations: lower turnaround times and prices will be demanded, without any compromise on quality. Sironi also stated that the future of print will be decided by the development of high-value market niches, and offset systems will focus on highly customized solutions with the highest possible levels of automation.
Other presentations given by members of the TAGA technical committees highlighted the results of TAGA Italia activity, focusing particularly on the preparation of technical documents – already 39 and counting – that are setting the guidelines for the key steps in print production. The documents help keep operators updated with the latest technological advancements in the graphic arts industry, and help them to improve print quality, reduce waste and resolve customer disputes.
“The feedback we received from the speakers and delegates was very positive and will help shape our future direction”, says Luigi Lanfossi, TAGA Italia President. “Were planning new initiatives for 2009, especially around education, and well do everything we can to ensure operators derive real value from them.”
TAGA Italia prospers thanks to the free contribution of its many members. In order to encourage active participation, Lanfossi created the CRAVATTA.DOC prize for the member that set him/herself apart from the others during the year in terms of commitment and professionalism. This year, the prize was awarded to Attilio Boccardo, a consultant and process control expert. Boccardo will choose next years winner of the coveted prize.