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Corel Selects ATG to Power Global e-Commerce Sites
Monday 05. January 2009 - ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of e-commerce solutions, today announced that Corel Corporation (NASDAQ:CREL) (TSX:CRE), a leading developer of graphics, productivity and digital media software, has selected ATGs Commerce Suite to power Corel's global network of e-commerce sites.
After investigating a variety of e-commerce solutions, Corel chose the ATG Commerce Suite for its unique advanced personalization capabilities and merchandising tools, which will put more control of each site into the hands of non-IT business users. Additionally, Corel will implement ATG Commerce Service Center, a contact center application integrating e-commerce functionality with back-end order administration, sales support and customer care features.
Having served as the e-commerce platform for various high-technology and global software brands, the ATG Commerce Suite is highly scalable and has earned a reputation as the best-in-class software for high-volume, sophisticated e-commerce sites. As Corel continues to grow its global presence, the company decided to invest in a next-generation e-commerce platform with ATG. Valued ATG implementation partner Desato will assist Corel in creating all of the new sites.
“Whenever we consider a new project, our primary motivation is to determine how we can best meet our users needs and deliver a great experience with our company and products,” said John Zoglin, vice president of e-commerce for Corel. “Our online stores play a critical role in helping us achieve this goal. When we evaluated the technology options available for improving our sites, we found that ATGs Commerce Suite offered the features and track record that supported our vision. With our new sites, Corels global teams will have more control over the types of content and promotions they can provide our customers – giving them a customized experience thats even more relevant and compelling.”
“The Corel brand is synonymous with cutting-edge software and ATG is very proud to be chosen as their e-commerce software provider,” said Bill Zujewski, ATGs vice president of product marketing. “More than ever, companies need to make sure their Web stores cater to individual customer needs and preferences to stand out from competition and encourage brand loyalty. Were looking forward to the launch with Corel in 2009.”
The ATG Commerce Suite is a comprehensive, flexible, highly scalable e-commerce platform that drives every phase of a personalized online shopping experience. By making shopping and buying experiences more personal and fulfilling for visitors, commerce sites deployed on the ATG platform yield higher conversion rates and order sizes.