Packaging
LaSer selects ASK for a pilot of a contactless card combining private payment and transport applications
Monday 05. January 2009 - ASK, leader in contactless technology for mass transit, keeps implementing its strategy to offer private label cards operators a contactless solutions combining transport and payment applications.
LaSer, the leading European company for intermediation and customer relations services combining, in its broad approach to customer relations, the full range of cards and consumer credit techniques with loyalty and customer relations management expertise, wanted to offer clients the benefits of contactless technology and the opportunity to take the public transport with the same card.
“We wished to broaden the cards offer with contactless technology and the pilot with ASK allows us to add a public transport application to our private payment cards that are used in commercial centers and stores usually located downtown. This card paves the way to the card of the future with several applications that happen to be useful on a daily basis,” says Philippe Cessac, R&D manager at LaSer group.
This brand new card will be demonstrated at Cartes show on both booths before a trials launching in a non-disclosed city.
A contactless, embossing compliant smart card, ASKs card benefits from a long experience on mass transit markets and offers one of the best speed transaction time of the market thanks to a native Operating System. Based on a microprocessor, the smart card will keep a magstripe on the back side to be used on the already installed base of readers for private payment.
“ASK was already well-known as a supplier of multimodal contactess cards allowing to cross a city with the same card for all transport modes as seen with the Navigo Pass in Paris which also gives you access to Velib self service bike rental. Thanks to this pilot, we enter the payment sector with a new service offering. Now holders of this new card will benefit from contactless technology user friendliness and several applications combined on the same medium”, says Patrick Sure, Head of the Transport/Bank Business Unit.