Packaging
ZIP-PAK AND PARAMOUNT PACKAGING LAUNCH NEW FLOW WRAPPER WITH RESEALABLE CLOSURE APPLICATOR
Wednesday 31. December 2008 - New Technology Helps Brands Increase Value to Consumers
Paramount Packaging, distributor for Fuji Packaging Machinery in the UK and Ireland, has introduced its new Fuji FW3410B Alpha horizontal flow wrapper featuring the Zip-Pak RESEAL 360XM resealable closure applicator unit from Zip-Pak. This is the first time the applicator has been featured on a horizontal flow wrapper from Fuji Packaging Machinery. Previously only available on intermittent vertical form-fill-seal and bag conversion machinery, the applicator offers customers greater flexibility to provide value-added reclosable product packaging.
The new machine produces packs with a secure seal that locks in freshness and aroma and which can be opened and reclosed until the product is all consumed. While consumers benefit from storage convenience, brand owners keep valuable marketing messages in front of the consumer throughout product use. The RESEAL 360XM applies closures in the transverse-direction, for an easy-to-use, consumer-preferred top opening package. In this way, the closure is featured prominently, serving as a brand differentiator at point-of-purchase. The enhanced opportunities for graphics and marketing messages also increase shelf impact.
“Zip-Paks experience in both resealable closure and machinery development has enabled us to introduce technology uniquely suited to our needs, and those of our customers,” says John Roberts, Sales Manager at Paramount Packaging. “Zip-Paks consulting capability and equipment knowledge were vital to the success of the upgrade.”
The compact RESEAL 360XM is easy to fit, simple to operate, durable and accurate, and allows for faster operation with increased precision. It also stores pre-programmed bag sizes, and offers easy changeover between resealable and conventional packs.
“By adding complete resealability of the original package, our versatile unit not only provides a way to enhance convenience in use, but also helps reduce the risk of premature food spoilage and cross-contamination between foodstuffs, which is especially important to consumers,”said Lloyd Dicks, Area Sales Manager at Zip-Pak.
The Fuji FW3410B Alpha Wrapper currently features ZIP-PAK Press-to-Close ZE70 (7mm) resealable zipper and can be adapted to incorporate zipper sizes with multiple features and functions ranging up to 24mm. The technology is ideal for a wide range of industries including bakery, frozen and chilled food, hardware and pharmaceuticals.