Prepress
Austock Group selects Alterian for Web Content Management
Friday 26. December 2008 - Australian Financial Services and Investment firm makes significant Corporate Website savings with Alterian Content Management
Alterian (LSE:ALN), the leading international integrated marketing platform provider, today announced that Australian investment and financial services group Austock Group Limited (ASX:ACK) has selected Alterian Content Management, the companys Web Content Management (WCM) solution, to run and manage its six corporate and investment product websites. Austock Group plan to rationalise its existing Content Management System (CMS) onto Alterian Content Management to deliver a single, easy-to-use WCM platform that aims to reduce the cost of running its websites, which includes www.austock.com, and improve its customer service experience.
Founded in 1991, Austock Group has offices across Australia comprising corporate and securities, private wealth and investment management businesses. Established on values of integrity, commitment and excellence, Austock Group has selected Alterian Content Management to extend these principles into its online presence, to cut website costs and thereby improve the delivery of accurate, up-to-date information to customers of www.austock.com, www.cbifund.com.au, www.asifund.com.au. No longer hampered by a staging environment that cant promote content to the live server, Austock Group is using Alterian Content Management as a single technology to publish all six company websites.
The financial services company will leverage the graphical, easy-to-use user interface of Alterian Content Management, to enable in-house staff to publish and maintain content quickly and safely without the need for content duplication. Austock Group anticipate significant cost savings with the new WCM solution that will both safeguard the integrity of the live websites and tangibly improve content and site performance for customers.
“Austock Groups decision was primarily driven by the need to reduce the cost of our websites and improve the control of site maintenance,” said Brendan Kerry, Enterprise Architect, Austock Group. “In essence, our existing CMS was unable to push content from the staging to live server and forced us to make each website change twice and – more dangerously – directly to the live site. It was difficult and expensive to get even simple modification done. Alterian Content Management solves this by centralising control of the websites into a single, net based technology that means our in-house development team can customise the sites without requiring external assistance,
“Alterians platform was the best choice for us. It was refreshing to work with such a dedicated and professional service provider, and we expect to recover the cost of the Alterian solution in less than two years.”
“Driven by its own progressive and dynamic attitude, Austock Group has recognised these same qualities in the Alterian solution,” said David Eldridge, CEO of Alterian. “Austock needed an easy to use WCM solution that empowers marketing and technical staff to directly and safely manage and maintain the content and structure of its six websites. With Alterian Content Management, Austock Group can share content across all six websites for even greater cost efficiencies and then, as the business grows, launch new websites all within the controls of the business and IT users.”