Business News

Wilen Group Announces Expanded Focus on 1:1 Communications; Wilen Press to Be Known as Wilen Direct Effective January 1, 2009

Thursday 18. December 2008 - Upgrades in Production and Data Give Clients More Targeted Personalization, Cost Savings and Faster Speed-to-Market

Ushering in a new era of highly personalized communications, marketing science and centralization, Wilen Group, an innovative national leader in marketing communications products and services, announced today a name change for one of its three operating companies. Effective January 1, 2009, Wilen Press will become Wilen Direct. The announcement was made by Kevin Wilen, EVP, Wilen Direct.

“Wilen Group has always been a leader in anticipating marketplace trends, and that has never been more true than today,” said Wilen. “To be truly successful, marketing has to be personal. Consumers are much more selective of all of their media consumption, not just in entertainment, but in marketing, too. Advertisers have to speak to an individual’s specific interests, lifestyle, location or circumstances, or their message will be ignored.”

Wilen continued, “The shift in focus from Wilen Press to Wilen Direct speaks to our unparalleled expertise in providing clients with the ability to create the most targeted and relevant communications by integrating increasingly sophisticated data metrics with production. The result is improved ROI, more accurate tracking and planning tools, and faster speed-to-market, all essential prerequisites for success.”

Wilen Direct is a leader in VDP (Variable Data Printing) and has recently invested more than $3 million to upgrade its printing and production capabilities, through the installation of advanced inkjet heads that deliver a higher level of personalization while maintaining the same high quality presentation. Marketers can deliver truly 1:1 personalized communications when they tap into Wilen’s creative versioning expertise, thereby dramatically increasing the response rates and ROI of their campaigns. “With these upgrades our clients can now communicate more effectively, to more people, in ways that are most responsive to their customers’ personal interests and needs as well as to their bottom-line performance,” according to Wilen.