Prepress

OnRequest Images Names John Elkins to Board of Directors

Wednesday 17. December 2008 - Brand Marketing Veteran and Entrepreneur Brings Experience from Visa International, McCann Erickson

OnRequest Images today announced that it has appointed John Elkins, former CMO for Visa and founder and CEO of brand powerhouse FutureBrand, a McCann Erickson company, to its board of directors. Elkins’ expertise in creating powerful brands that span the financial, technology, service, beverage and consumer goods industries and as a serial entrepreneur with several successful companies under his belt in the brand marketing industry make him a perfect fit for OnRequest Images.

OnRequest works with major brands to create brand-aligned imagery for their global online and print marketing and branding campaigns. Offering an outsourced solution focused on quality, OnRequest is a cost and time effective way to manage global, complex photography projects.

“During this recession, two things are clear. Brands will need to continue to engage their customers and budgets will be carefully evaluated,” said Elkins. “OnRequest does both, by helping brands differentiate through high quality imagery and a smart online way to effectively manage the process and end result. I’m excited to work with the company as they grow their customer base globally and execute interesting and significant marketing projects for major brands.”

John Elkins recently served for five years as the CMO at Visa International where he had broad purview over all Visa related external communications and marketing. While at Visa, Elkins launched the first major rebranding project in 30 years and served as the Chair of the Global Brand Management Council. Additionally he managed global partnerships with major brands such as Disney, Marriott and Google as well as the global Olympic and FIFA sponsorships.

Prior to Visa, Elkins founded brand powerhouse, FutureBrand which was acquired by McCann Erickson. During his more than six years as CEO and Chairman at FutureBrand, a branding firm with clients such as Microsoft, GM, UPS and Nestle, Elkins built, acquired and managed 23 offices around the world with more than 1,000 employees. Elkins started his entrepreneurial career at The Naisbitt Group, an industry trend forecasting firm known for the publication of the highly influential book and newsletter, MegaTrends and Trend Letter.

“John is an incredibly powerful asset for OnRequest Images,” said Carla Stratfold, CEO, OnRequest Images. “Every day we work with major brands and advise them on photography projects that are crucial to their brand image. John’s expertise in understanding broad brand campaigns and the needs of CMOs will help us continue to build our global business while creating more satisfied customers.”

OnRequest Images makes it possible for enterprises and agencies to confidently execute large photography projects worthy of their brands, through a comprehensive process that lets brand and project managers maintain control without having to drive the logistics themselves. With a worldwide network of photographers and end-to-end support services, OnRequest ensures that customers receive high quality photography, on-time and on-budget.