Prepress

Building Trust and Growing Sales With Content

Tuesday 09. December 2008 - New Junta42 eBook Shows How Marketers Can Use Information to Build Trusted Relationships With Their Current and Prospective Customers

For as long as people have done business, customer loyalty to a product, service, or seller has been rooted in trust. From goods (“Trust the Gorton’s Fisherman”) to services (“You’re in Good Hands with Allstate”) to media (CNN: “The Most Trusted News Source”), companies have long recognized the power of trust in creating a successful business. But in the face of diffuse media, myriad messages, and a range of choices, many companies today are struggling to build relationships based on trust with their customers. A new free eBook released today from Junta42, the go-to site for content marketing and custom publishing, offers marketers a closer look at this phenomenon and how they can distill real trust within their customers using a smart strategy.
Content marketing expert Joe Pulizzi, the founder of Junta42, teaches marketers how to use content to connect with customers and build lifelong relationships and loyalty. In contrast to the traditional strategy of creating self-promoting marketing messages, “Seven Content Strategies to Build Trust with Today’s Savvy Consumers” explains the value of educating and entertaining consumers by giving them helpful, informative and engaging content.
“The new marketing isn’t about self-promotion; it’s about giving customers what they need to become educated consumers,” said Pulizzi. “This is the age of information. If you want customers to see your brand as the trusted information source, you must begin to think like an information provider or even a publisher, not just the provider of goods or services. This type of strategy is the marketing that will work in the future.”
Junta42’s complimentary content marketing eBook offers marketers actionable tips for understanding how the public perceives their brand, for engaging with customers in new media, and how to avoid the common pitfalls that erode trusted relationships.