Business News

DESIGN FRUITION ANNOUNCES NEW ADDITION TO THE TEAM

Friday 14. November 2008 - Peter Addington joins Design Fruition, a unique structural packaging sector consultancy aimed at getting new brand ideas to market. Originally founded by Richard Harbutt in 2006, Fruition services both the packaging user industry and packaging design agencies.

Richard Harbutt was for many years technical director within packaging design agencies (Impackt, Innovators) whilst Peter Addington has been running his own technical packaging consultancy for the past 18 years. The newly expanded company now brings the combination of their creative flair and technical competence to the whole of the packaging market.

‘I have a great deal of confidence that Peter has the ability to make a positive impact on Fruition incredibly quickly’, said Richard Harbutt. ‘All our clients will now be able to further benefit from the consultancy’s technical creativity, together with it’s detailed knowledge of both packaging technology and the packaging supply industry to obtain improved strategic advice and enhanced designs that are suitably specified, technically robust and efficiently sourced.’