Prepress
ProProcure and Standard Register Combine Offerings to Respond to Customer Requests to Bundle Printed Materials with Promotional Products
Tuesday 11. November 2008 - ProProcure, a business services and technology provider to promotional materials suppliers and Standard Register (NYSE: SR), a document and print management services company, announced today the companies formed an alliance to offer their customers single-source fulfillment of printed and promotional products.
The combined offering can help clients achieve brand control and consistency of messages throughout a promotional effort that includes items such as brochures, posters and flyers, as well as logo items like pens, shirts and lanyards. In addition, both companies offer cost savings through competitive bid and working directly with manufacturers.
“Standard Register’s customers, particularly those in training and marketing functions in their companies, have asked us to build kits for them that include a wide variety of materials, including promotional products,” said Dale McMichael, director, Marketing for Standard Register. “This offering makes ordering easier for our clients and allows them to focus on their work, while we handle the details.”
According to ProProcure’s chief operating officer in the U.S., Bill Bok, the company ensures its suppliers meet stringent delivery and quality standards. “In addition to monitoring vendor performance, a customer feedback mechanism is built into our system,” said Bok, “This way we ensure we’re providing best-in-class suppliers.”