Finishing & Screen Printing

eShop: Planning, designing and booking MemoStick campaigns on the Internet

With eShop, WRH Marketing is offering an Internet-based platform for launching MemoStick campaigns simply and efficiently.

Monday 27. October 2008 - MemoStick has become a key ele-ment in the newspaper communications mix. WRH Marketing AG is meeting the growing demand for this advertising format with eShop, a new Internet-based planning, design and book-ing platform will make MemoStick campaigns in printed me-dia easier and quicker to launch.

MemoStick occupies the No. 1 advertising space
As an advertising format on the front page, MemoStick uses the most attractive advertising space that the newspaper can offer ¬¬- space that’s exclusively available to an advertiser on each day that an edition appears, either on the regional or national level. MemoStick therefore attracts the reader’s full attention in a target area that is interesting for the advertiser, whose message will be distributed via an attractive, highly credible and well-established medium.

Campaign successes speak for themselves
The MemoStick advertising format has won through in key markets across a broad front. In all regions of Europe and beyond, advertis-ers are successfully using the format for their national and regional campaigns. The greatest successes have been recorded by real-estate companies, in publication and event marketing, and by fi-nancial institutions, automobile dealers, supermarkets, the tourist industry, airlines, or companies in the telecommunications and consumer electronics sectors.

Simple and effective: MemoStick in eShop
eShop, for the planning, design and booking of entire MemoStick campaigns, will come online at www.memostick.ch on the 27 Octo-ber, in time for the start of this year’s IFRA Expo in Amsterdam. eShop lets you design your own MemoStick labels on the basis of templates. The text, colors, images, graphics and corporate logo can be adapted on the templates exactly as you imagine them. As a further option, you can design the layouts yourself from the ground up in a layout program, and then upload your MemoStick design as a printable PDF file.
Approximately 18,000 newspaper titles are stored on the eShop server for scheduling your MemoStick campaign. After selecting the country, the user can make an individual or multiple selection from the available newspapers¬, also based on their circulation fig-ures. After defining the time or times of your campaign, the system will provide a summary of the data you have selected, along with the campaign guide prices, including details of the estimates for printing and delivery of MemoStick labels. Your enquiry will go di-rectly to WRH Marketing AG, who will take responsibility for all tasks associated with implementation of your campaign in the newspaper titles of your choice.