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Semantic Content Presentation Drives Traffic at The Columbian

Tuesday 14. October 2008 - The Columbian in Vancouver, Wash. recently went live with the SAXOTECHMediaware Center, extending the content planning, production andpublishing process to all hands in their newsroom.

Since this newsrelease , they moved production of all print products over to SAXOTECHtoo, fulfilling their mission of a fully integrated enterprise CMS forprint and digital publishing.)

Now the staff at the The Columbian is beginning to see somequantifiable results of their implementation, specifically around Webproducts and their potential to better monetize content.