Business News

FoodLogiQ Brings Consumer Goods Software Veteran Onboard

Wednesday 01. October 2008 - FoodLogiQ, the leading provider of OnDemand food safety and traceability software, today announced that software veteran Kerry Farrell, will join FoodLogiQ as VP of Sales & Marketing.

Farrell has marketed, sold and delivered software solutions for critical industry leaders such as CAS, Oracle (PeopleSoft and Demanta), Ernst & Young and Deloitte (Braxton Associates).
Farrell will report to the President of FoodLogiQ and be responsible for sales and marketing. She will be a key member of the company’s executive leadership team as the organization develops and executes worldwide product and marketing strategies to grow the company.
“Kerry has a solid track record for building revenue in software companies. Her experience, coupled with her energy and business acumen, is exactly what we need to enable the company for accelerated growth. We are very proud to have an executive of her caliber join our team,” said Andy Kennedy, President, FoodLogiQ.
Farrell most recently served as Vice President, Sales & Solutions Consulting at CAS, the global leading provider of demand side management solutions to the consumer goods industry. At CAS Kerry grew the North American sales team and delivered the highest regional sales during her leadership while securing and managing some of the largest customers globally including R.J. Reynolds, Campbell’s, and Labatt.
“FoodLogiQ has created an impressive foundation for growth. Its competitive standing, strong customer base, unmatched product, talented people and customer-centric approach have positioned FoodLogiQ to take a giant leap forward in a growing market,” said Farrell. “I am looking forward to being a part of that growth, this is a very exciting time to be joining FoodLogiQ and I feel fortunate to be playing a key role in providing solutions to such an important industry issue.”