Inkjet & Digital Printing
Michigan Printer Creates Solutions Business Centered around KODAK NEXPRESS Digital Production Color Press
Tuesday 30. September 2008 - KODAK MARKETMOVER Business Development Services help customers provide targeted marketing campaigns
Evolving from solely a print service provider to a print and marketing service provider, Wolverine Printing created Wolverine Business Solutions in November 2007, a marketing company with the KODAK NEXPRESS 2100 Plus Digital Production Color Press and the KODAK MARKETMOVER Business Development Services at its core. The Grand Rapids, Mich., based printing business recognized the need to expand to help customers get the most out of their marketing investments.
The NEXPRESS 2100 Plus Press and the MARKETMOVER Business Development services are much of the reason for many of Wolverines successful campaigns. The company has utilized the retail, higher education, manufacturing and advertising segments of the MARKETMOVER Business Development services to produce high quality marketing pieces.
“Because of new printing technology, customers are thinking differently about their businesses. KODAK Digital Print Services and applications allow for highly customized sales and marketing materials, which provide greater value to our customers,” said Steve Fish, President of Sales, Wolverine Business Solutions. “Were committed to helping our local market grow and KODAK Solutions are our ticket to making a connection with our prospects.”
The KODAK NEXPRESS 2100 Plus Digital Production Color Press meets production needs in a variety of user environments up to and including those with very high volumes. Customers are able to upgrade presses as they grow their businesses with options to add paper capacity or increase processing capability, and the GATF InterTech Award-winning KODAK NEXPRESS Fifth Imaging Unit Solutions deliver spot color, watermarking and protective coating. The Fifth Imaging Unit Solutions also enable high impact glossing in conjunction with the KODAK NEXPRESS Glossing Unit.
“Our customers are able to provide a more targeted campaign approach with Kodaks digital printing applications and this is a huge benefit,” added Fish. “Were able to take part in our clients strategic planning and help with their returns on investment.”
Wolverine Business Solutions found success in its use of KODAK MARKETMOVER Business Development Services. MARKETMOVER Business Development Services deliver a wide range of innovative tools, resources, and support to enable customers to maximize their return on investment in new technologies and achieve dynamic business growth. MARKETMOVER Service professionals work directly with customers in developing marketing plans, training senior management and sales representatives on new business opportunities, and supporting marketing and sales programs.
As part of MARKETMOVER, there are seven KODAK MARKETMOVER Targeted Sales Modules: Financial Services, Education, Manufacturing, Retail, Advertising and Marketing Agencies, and Existing Customers (a program for marketing to an existing customer base). Wolverine Business Solutions found that by extending the value of the MARKETMOVER Targeted Sales Modules, its customers can choose from several optional services available through Marketing Mentors, Inc., a provider of strategic sales and marketing support to corporations engaged in cross media applications including print, direct mail, and the Internet. For emarketing, participants can select custom landing pages, automated sales routing, or personalized URL capabilities. Print providers can also take advantage of tools that help them create a complete corporate identity package to promote their companies.
The printing business started more than 40 years ago as Wolverine Printing. With the industry focus moving toward one to one marketing, the company was prompted to add Wolverine Business Solutions, a marketing division of the parent company that offers one to one marketing, web to print, cross media and database management.