Business News
Sandow Media Acquires Watch Magazine InSync
Tuesday 09. September 2008 - 10-year-old title to be rebranded as WatchJournal
Sandow Media today announced the acquisition of InSync(R), a leading watch magazine for high-end watch enthusiasts, connoisseurs, and collectors, from World Publications.
“InSync(R) fits perfectly into the Sandow Media group of luxury brands,” said Adam I. Sandow, CEO of Sandow Media. “The magazine represents a key component of our strategy as we continue to develop significant brands that serve the high-net-worth market with exceptional journalism. In recent years, the wealth market has demonstrated a growing and increasingly sophisticated appetite for fine timepieces; our goal is to create the largest and most widely read magazine in this category.”
The magazine will be rebranded Watch Journal and Sandow plans a major investment in the magazine’s distribution, editorial, design and marketing. As a major component of the new push, Sandow will shortly unveil a proprietary distribution strategy to reach ultra affluent consumers.
Publisher Glen Bowen commented, “I am thrilled to have Sandow Media as our new home. Sandow Media is a fantastically creative luxury media company whose assets will dramatically enhance the value of the brand. This acquisition is the perfect platform for Sandow Media to increase its presence in the important watch market through the deep industry relationships established over the past ten years. With Sandow as our new parent, we will no doubt have a superior ability to address the expanding needs of our strategic advertising partners.”
Sandow Media will retain the Houston, Texas staff with additional support from its Florida and New York offices. Sandow recently opened offices in Manhattan at the Banks Building (58 West 40th Street). Overlooking Bryant Park, the penthouse office will house the staff of the recently acquired Worth magazine in addition to the growing sales and marketing teams for Watch Journal, NewBeauty and LUXE.
“Given New York’s dominant stature in the worlds of wealth, finance, beauty, watches and jewelry, the opening of our new Manhattan office positions us perfectly for the expansive road we’ll be taking over the next few years,” said Mr. Sandow. “I couldn’t be happier with both the location and the response of our staff.”
In a related announcement, David Bowling, formerly the associate publisher at WatchTime, recently joined Sandow Media. In his new role, Mr. Bowling will lead luxury sales for Watch Journal, Worth, LUXE and NewBeauty.
“In having David lead the luxury sales effort at WatchJournal and other Sandow Media publications we’ve added another star to our roster. David had a phenomenal track record as a top executive at WatchTime where he proved exceptional ability in creating win-win relationships with the most important watch manufacturers and other luxury brands. Under his sales leadership, we look forward to creating significant partnerships between best-in-class luxury marketers,” said Adam Sandow, CEO of Sandow Media.
Prior to Sandow Media, Mr. Bowling spent nine years at WatchTime, a leading vertical magazine for the watch industry, where he most recently was associate publisher overseeing sales and marketing.