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XPLOR BRINGS MASTER CLASSES TO TOTAL PRINT! EXPO

Monday 08. September 2008 - Xplor UK & Ireland Ltd, the electronic document industry body, has teamed up with Total Print! Expo to host a range of Master Classes. These are designed specifically to give printers the high-quality information that is essential to keep ahead of constantly changing market forces.

“Total Print! Expo is more than a showcase for services and equipment,” says Nick Craig-Waller, marketing director of Total Print! Expo. “It is a one-stop forum for the gathering, exchange and analysis of information relevant to the production of short-run and digital print.”
The half-day sessions cover four educational courses based on current issues facing the UK’s commercial and digital print marketplace. The classes are specially developed to educate commercial printers well versed in graphic arts, litho and digital printing and are an excellent place to meet industry experts, network and expand your knowledge base.
The subjects include:
” Environment and sustainable resources
” Lean management policies and their impact
” The need for new sales and marketing techniques
” Improved integration of marketing communications for customer retention
Each Master Class comprises three presentations with a discussion and Q&A on each topic. The classes are individually priced to ensure you choose the right one for you and to allow you to make the most of your time at Total Print! Expo.
Tuesday 14 October
10.30-12.55 ENVIRONMENTAL MANAGEMENT PRACTICES (Clare Taylor, Principal, Clare Taylor Consulting; Nick Khatri, Marketing Manager, Pitney Bowes Emtex Software; and John Ricketts, Managing Director, Buhrs UK Ltd)
Environmental issues are still topping corporate agendas, with print playing a major part. This class examines some of these issues and ways in which printers can educate their customers to make better use of printed communications to meet environmental objectives for businesses.



2.45 -5.10 LEAN WORKING ENVIRONMENT (Richard Gray, CEO, Vision in Print)
Lean working practices have been adopted by manufacturing for many years, but how can they be applied to your printing business? Learn about the principles around lean working and hear firsthand how companies are benefiting from such practices.
Wednesday 15th October
10.30-12.55 SALES AND MARKETING TECHNIQUES (Jo Lloyd, Managing Director, Cotmandene Training & Development Ltd and Ian Blackshire, Sandler Training)
With the ever-changing market, there are new challenges facing printers. One such challenge is how to develop your sales team to engage in solutions and concept selling for digital printing applications, as well as marketing new services. Learn how to adapt your sales force and hear how others have changed their market approach.
2.45-5.10 INTEGRATED MARKETING WITH PRINT (Pat McGrew edp, Data Centre & Transaction Segment Evangelist, Kodak Graphic Communications Group and Ben Whitmore, Principal, Information Engineers (UK) Limited)
As the economy declines, businesses are looking for more effective ways to communicate with customers to retain their loyalty, as well as to attract new customers. Learn some of the more successful ways in which changes in communications have achieved these business objectives.
Registration
Online registration is available at: www.xploruk.org.uk through 10th October. Thereafter, registration will be onsite at the event.
Early registration (paid on or before 30th September 2008)
Xplor members £35.00 inc VAT
Non-members £60.00 inc VAT
Student (student ID required) £20.00 inc VAT
Onsite registration (paid from 1 October 2008)
Xplor members £50.00 inc VAT
Non-members £75.00 inc VAT
Student (student ID required) £25.00 inc VAT