Business News
Hachette Filipacchi Media U.S. Announces Promotions for Luxury Design Group
Tuesday 26. August 2008 - Laurence Oberwager Named Vice President/Associate Publisher, Sales, Christine Boyle Named Vice President/Associate Publisher, Marketing
Jack Kliger, President and CEO, Hachette Filipacchi Media U.S. (HFM U.S.), announced today two promotions in the Luxury Design Group: Laurence Oberwager, currently VP/Publisher, PointClickHome and Shelter Group Sales Director, is promoted to Vice President/Associate Publisher, Sales, Luxury Design Group, and Christie Boyle, currently Associate Publisher, Metropolitan Home, is promoted to Vice President/Associate Publisher, Marketing, Luxury Design Group, effective immediately. Both report to Deborah Burns, Senior Vice President, Luxury Design Group, and Publisher, Metropolitan Home and to Barbara Friedmann, Vice President/Managing Director, Luxury Design Group and Publisher, ELLE DECOR.
Deborah Burns said: “Larry and Christie are talented professionals with deep experience in the shelter category. They have each made impressive contributions during their tenures with the company. Barbara Friedmann and I are delighted to have their expertise on the team as we build the Luxury Design Group franchise and take Metropolitan Home and ELLE DECOR to the next level.”
The recently formed Luxury Design Group unites the sales and marketing teams of HFM U.S.’s high-end shelter titles ELLE DECOR and Metropolitan Home, providing advertisers a single point-of-entry to create custom integrated media and marketing plans, anchored by the combined strength of HFM U.S.’s flagship luxury titles and PointClickHome, the company’s shelter website.
The editorial staffs and missions will remain separate: ELLE DECOR is the international fashion magazine for the home, while Metropolitan Home is the guide to modern luxury. Each has a distinct editorial vision that engages their largely unduplicated audiences as only niche publications can. By packaging these two passionate, affluent readerships together, HFM U.S. can offer premier marketers the best of both worlds: quality with scale.
Laurence (Larry) Oberwager joined the company in May 2007 in the role of VP/Publisher, PointClickHome and Shelter Group Sales Director. Before that he was Associate Publisher, Marketing for Hearst’s House Beautiful (July 2006 – February 2007); Associate Publisher, Marketing, Better Homes and Gardens Special Interest Publications (June 2004 – June 2006); Director of Marketing, Shelter, Country Home, Traditional Home and Meredith Home Solutions (July 2002 – June 2006) and Director of Marketing Country Home (August 2001 – June 2002).
Christie Boyle joined the company in March 2000 as the HFM U.S. Associate Director, Sales Development, Integrated Marketing Group. She later served as Corporate Marketing Director, Integrated Marketing Group (November 2001 – January 2005), ELLEgirl magazine Marketing Director (January 2005 – April 2006), Metropolitan Home Creative Services Director (April 2006 – March 2008) and most recently Metropolitan Home’s Associate Publisher, Marketing & Advertising Services (March 2008 – Present). Before HFM U.S., she was Details magazine Associate Marketing Director (March 1999 – March 2000) and Details Marketing Manager (June 1997 – March 1999).