Business News
ENVY Magazine Launches in Austin, Texas
Monday 18. August 2008 - Premier Lifestyle Magazine Continues Statewide Expansion; More States to Follow
ENVY Magazine, the premier lifestyle magazine in Texas, announced the publication has launched in Austin, continuing the next phase of their statewide expansion campaign. ENVY is currently available to readers in Dallas and Houston, and in the coming months the publication plans to expand into San Antonio, as well as outside of the state in the next year.
Every month, ENVY readers enjoy comprehensive coverage of music, film, fashion, technology, automobiles, art, social events, restaurants, clubs, bars and everything else of interest to its savvy followers. With a firm grasp on its demo, ENVY’s tag is “The Ultimate Guide To Current Culture.” The intelligent, multi-cultural features are anticipated by the trend-conscious, culturally aware and often-targeted urban professionals that are in-the-know, written by a staff of exceptionally talented regional writers and photographers dedicated to documenting the best aspects of our diverse, ever-changing culture. Essential guides, information and insightful perspective make the ENVY issues disappear from newsstands as soon as they’re released and are often referenced throughout the month.
“The response of ENVY’s expansion into the various Texas markets has been extremely successful and well received, and we’re confident we’ll have the same reception in Austin,” said Paul Salfen, Editor-In-Chief of ENVY Magazine. “Our presence in Austin will offer the features and resources the 21-36 crowd in Austin is looking for, which has been inexplicably underserved at best otherwise in most areas of Texas.”
The publication’s goal continues to be aggressive expansion while continuing to serve as the leading premier lifestyle magazine in Texas and other states and markets as well. To carry out this goal, ENVY has put a new executive staff in place, which includes Gregg Falberg, CEO; Eric Falberg, Publisher and Paul Salfen, Editor-In-Chief. In addition to offering the essential lifestyle content in print and online, ENVY is currently exploring expanding into the broadcast arena with numerous television and radio opportunities available within the various markets.
Recent ENVY features have included notable interview subjects like Will Ferrell, Willie Nelson, Eva Longoria Parker, Matthew McConaughey, Charlize Theron, Brendan Fraser, Ozzy Osbourne, Sarah Jessica Parker, Mark Wahlberg, Dwayne Johnson, Kiefer Sutherland and Forest Whitaker.
In addition to the rapidly growing ENVY circulation, the publication expects to exceed 150,000 in its print run, and an additional 250,000 readers a month visit envymags.com for daily updates on the best in local nightlife, web exclusive features and listings. envymags.com also offers entertaining videos of events like the infamous ENVY Model Searches and Issue Release Parties as well as chats with celebrities that have been posted numerous times on YouTube and MySpace. In addition, readers outside of Texas are able to flip through the issue page-by-page online, living vicariously through those lucky enough to live the life of ENVY.