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American Media, Inc. Signs Web-Based Content Agreement with iAmplify

Friday 01. August 2008 - American Media, Inc. (AMI), the leading publisher of celebrity journalism and health and fitness magazines in the U.S., announced today it has partnered with iAmplify.com, a video distribution network, to deliver premium downloadable audio and video content through AMI's web properties.

“We are very excited to launch this new relationship with iAmplify,” said AMI Chairman and CEO David J. Pecker. “It adds a dynamic new dimension to our fitness websites, as well as giving us a potentially significant revenue stream.” AMI Chief Marketing Officer Kevin Hyson added, “We look forward to making iAmplify video and audio offerings available on our other sites in the near future, as well as now having a new outlet to sell our own branded products.”

“This deal represents the beginning of a real shift in the monetization of video in the online world,” said Michael Wolf, Board Member to iAmplify.

New download stores will initially be available at www.shape.com and www.mensfitness.com and will incorporate health and fitness content from iAmplify’s growing media catalog of thousands of titles, which include top fitness talent like Kathy Smith, Tamilee Webb and 9-time UFC Champion Matt Hughes. The content in these new download stores ranging from fitness to business to personal growth to health will allow consumers to train “on the go” with some of the most recognized experts in their fields.

In addition to the new download stores, iAmplify will also be syndicating the AMI fitness library throughout its growing network of third-party websites.

“We are thrilled to work with AMI to amplify their revenue potential in the premium online space,” said Murray Hidary, CEO and co-founder of iAmplify.com. “iAmplify’s eCommerce widgets represent a fundamental shift and opportunity for website and content owners to monetize their assets alongside the traditional advertising model.”