Business News

Paperless Coupons: BI-LO Offers One More Way to Save This Summer

Friday 04. July 2008 - In-store Coupons found exclusively at BI-LO

As shoppers rush to find some relief from rising food and gasoline prices, BI-LO supermarkets tout the region’s only paperless coupons in its stores this summer. Looking to provide additional value to their shoppers BI-LO is offering paperless, instant coupons in its 220 stores.

EZ-PIC is a paperless coupon advertised on retail store shelves and redeemed electronically at check-out — eliminating the hassle of paper coupons.

“EZ-PIC offers BI-LO shoppers one more way to save in our stores,” explains Mike Mannion, director of sales planning and corporate brands. “In addition to our everyday low prices and BONUSCARD specials, this new technology provides instant coupon savings on items shoppers purchase every day — but without the hassle of paper coupons.”

EZ-PIC is redeemed instantly every time shoppers purchase featured products during the one-month promotional period. Rather than paying for the costly overhead and waste associated with paper coupons, a growing number of progressive manufacturers have begun offering their coupons through EZ-PIC. A completely electronic transaction, the proliferation of electronic coupons means the preservation of our precious forests.

A patented technology of Unicous Marketing, EZ-PIC(TM) technology changes the way coupons are used in retail stores. It assumes the coupon industry’s natural point of technological evolution, making a dramatic change in the way Consumer Packaged Goods manufacturers invest consumer promotion dollars with participating retailers.