Packaging

Lifeway Foods Announces the Introduction of the World’s First Line of Probiotic Kefir Wellness Snack Bars

Tuesday 25. March 2008 - ifeway Foods, Inc., (NASDAQ: LWAY), makers of the nutritious, probiotic dairy beverage called Kefir, announced today the introduction of the world’s first line of probiotic Kefir Wellness snack bars, to be available in three great flavors such as Chocolate, Sweet and Salty, and Pomegranate. Lifeway’s Kefir Wellness bars will debut at the 2008 Natural Products Expo West Show, the nation’s largest natural and organic food convention, March 14-16 in Anaheim, CA.

Julie Smolyansky, Lifeway’s CEO, commented, “We are very excited to introduce our new probiotic Kefir Wellness bars at a time when the awareness of all of our traditional Kefir beverages is at an all time high. As the country’s leading supplier of Kefir, we found it necessary to introduce an alternative way for people to get the benefits of our original Kefir, but in a convenient, on-the-go package. Since refrigeration of our bars is recommended, but not required, they can be sold and shipped all over the world, and are especially great for people traveling, or do not otherwise have access to the refrigeration necessary for our traditional Kefir beverages.”