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Hughes Enables a Digital Signage Solution for Carrefour in Brazil

Tuesday 04. March 2008 - HughesNet Managed Service Solution Connects all Brazilian Carrefour's Retail Stores for Interactive Media POP Marketing

Hughes Network Systems, LLC (HUGHES), the global leader in broadband satellite solutions and services, announced today that it has completed the installation of a HughesNet(R) Managed Service Solution connecting 108 Hypermarket store locations of Carrefour in Brazil to deliver Carrefour TV. CerejaPRN, the largest in-store media company in Brazil, selected Hughes in late 2007 to connect all Carrefour stores via its nationwide HughesNet broadband satellite service.

Every store is now equipped with flat screen panels in strategic locations with high consumer traffic, such as the produce and meat sections, and at cashier stations. Both editorial content and advertising from Carrefour and other advertisers will be delivered to these locations. Selected partners will provide this new in-store media solution with beauty, cuisine, and travel tips, as well as technology and sports news, to enhance the shopping experience for customers, 24 hours a day, 7 days a week.

“With its nationwide footprint and high quality of service, Hughes was the only company able to meet all our operational requirements and cost-effectively enable our project,” said Flavia Sampaio, operations director, CerejaPRN. “HughesNet two-way connectivity throughout Brazil also allows us to proactively manage the entire service provided to Carrefour remotely.”

The HughesNet Digital Signage solution is capable of simultaneously transmitting a large amount of content to every point in the network and is bidirectional, meaning that each remote point can receive and transmit information by satellite, enabling CerejaPRN to monitor every Carrefour supermarket remotely. The HughesNet solution also provides advanced reporting and reliability measures — reassuring advertisers that their messages are delivered to the point of purchase.

Fabio Riccetto, Hughes sales director in Brazil said, “Retailers can use our HughesNet solution to enhance customer satisfaction, differentiate the shopping experience, and as a result, increase sales. We are excited to be selected and integrated with CerejaPRN’s retail media solutions, which validates our ability to deliver superior network coverage and quality cost-effectively.”

CerejaPRN is a joint-venture between Cereja Digital, a leading out-of-home digital media company in Brazil, and Premier Retail Networks (PRN), a wholly-owned subsidiary of Thomson SA (NYSE:TMS), the worldwide leader in retail media networks.