Business News
Digital Advertising Media Agency Mediasmith Expands Top Level Management Team With the Addition of VP and General Manager, Mark MacQuarrie, and Group Media Director, Mary Goodell
Monday 03. March 2008 - The recent hires bring over 40 years collective experience in the fields of media strategy and execution, human resource management and business operations to Mediasmith.
In efforts to maintain its leadership position as the premier media architects, integrating emerging technologies and digital media solutions with traditional media programs, Mediasmith welcomes two senior management hires with extensive experience in media strategy and execution, human resource management, and business operations to its executive management team.
Joining Mediasmith are Mark MacQuarrie as VP & General Manager, and Mary Goodell as Group Media Director.
Mr. MacQuarrie joined Mediasmith in January and will oversee all financial, legal, HR, corporate, media operations and administrative operations. As a Certified Public Accountant, Mark brings over 20 years of diversified experience in finance and accounting, budgeting and cash management, equity and debt financing, contract and risk management, human resource management and business operations.
Prior to joining Mediasmith, Mark held leadership positions with a variety of high technology and advertising agency start-ups. He played an integral role in raising institutional Venture Capital financing and developing strategies for rapid growth. His most recent appointment was as VP of Finance & Administration at Revcube Media, a leading provider of automated, real-time, cross-channel optimization software technology. Prior to Revcube, he served as VP of Finance and Corporate Controller of Fathom Online, an interactive agency specializing in Search Engine Marketing. Mark has held several other positions in Operations and Finance throughout his career, including a stint as Controller of Tradepoint Solutions, a provider of web-based trade promotion management systems, subsequently acquired by DemandTec, which underwent a successful IPO in August 2007. Mr. MacQuarrie’s experience in Operations and Finance, as well as his involvement at media agencies and technology start-ups will be fully utilized as Mediasmith continues to grow and expand its offerings.
Mary Goodell joins Mediasmith from Southern California where she most recently ran her own media consulting business, advising a wide array of top tier agencies and brands which have included Mitsubishi, Sprint, Oracle and Cyberhomes. In more previous roles she served as VP, Interactive Media Director for Young & Rubicam, spearheading interactive media strategy for Lincoln-Mercury and Sony. Mary also spent three years as Group Media Director for R&R Partners. At R&R, Mary led the media launch of the now iconic “What Happens Here, Stays Here” campaign for Las Vegas. Mary is also accomplished in business development, having landed accounts for OMD that have included Hilton, MapQuest, and Drugstore.com as well as Sony for Young & Rubicam. Early in her career, Mary’s role as media lead for Apple Computer’s original PowerBook launch won the Grand Effie. Mary’s experience in high level team management and integrated media plan development, as well as her new business acumen are a welcome addition to Mediasmith’s growing and dynamic management team.
David L. Smith, CEO, welcomes the additions to his executive team as indications of current success and potential opportunities in Mediasmith’s near future. “We had been landing new business almost to the point of capacity, but now everyone’s hard work has paid off. By attracting this seasoned talent we have set ourselves up for continued growth and growing strategic brain trust. Mediasmith is coming off of a 40% growth year in 2007, and we expect 2008 to equal or exceed that growth rate. These additions were necessary to maintain our exemplary service for current clients, as well as position ourselves to take on larger new business opportunities. For a company committed to complete and accountable digital and traditional integration, we must have the strongest human capital to maintain our edge in innovation and integrity.”